How we overcame Broadway Jewellers challenges to migrate their store from WordPress to Shopify, having an updated store design and content flow to showcase their large amount of inventory. We continuously worked with them to increase site visits, engagement, and product purchases.
When we started the project with Broadway Jewellers. We first needed to understand the information and data that needed to be sorted through and migrated to the Shopify platform from WordPress. Our team did an extensive analysis and created a strategic plan that ensured the old website's SEO, content, and web rankings were kept intact during the migration.
With the content migration complete, our team started developing the Shopify website according to our clients’ needs while taking to account the key functions and features required for website.
After a successful website build and launch. We worked on optimizing their websites SEO and monthly maintenance. Our team worked on creating monthly plans on improving and optimization our client’s website. They continually use and develop cutting-edge SEO tools and crawling software to identify and analyze technical SEO factors that needs to be addressed. They also worked on product content research and creation.
When we first took over the client’s social ad campaigns, one of the biggest challenges was finding the people interested in its products. The company’s target audience of jewellery and watches was so broad at that time. Our team performed several campaign audits and market analyses to quickly determine the client’s ideal target market, drive website purchases and deliver a solid return.