Broadway Jewellers

Shopify Website Migration

Broadway Jewellers

Broadway Jewellers provides a wide range of branded watches, Jewellery and accessories. They strive every day to earn the confidence and trust of their clients by exceeding their expectations of quality, service, and value.

Our work with Broadway Jewellers starting with migrating their site form WordPress to Shopify, we also covered an array of aspects from inventory management, digital marketing, SEO web solutions, web design upgrade to custom API solutions.

What we did:

  • Store Migration
  • Shopify Web Development
  • Custom Features Development
  • Custom App Integrations
  • Monthly SEO & Site maintenance support


Watches & jewelers


Custom Apps


Annual growth

Case in point

From problem to solution

How we overcame Broadway Jewellers challenges to migrate their store from WordPress to Shopify, having an updated store design and content flow to showcase their large amount of inventory. We continuously worked with them to increase site visits, engagement, and product purchases.

Starting off the journey to Success

Migration & Development

When we started the project with Broadway Jewellers. We first needed to understand the information and data that needed to be sorted through and migrated to the Shopify platform from WordPress. Our team did an extensive analysis and created a strategic plan that ensured the old website's SEO, content, and web rankings were kept intact during the migration.

With the content migration complete, our team started developing the Shopify website according to our clients’ needs while taking to account the key functions and features required for website.

    Migration & Development

    Continuous work for continuous results

    SEO & Site Maintenance

    After a successful website build and launch. We worked on optimizing their websites SEO and monthly maintenance. Our team worked on creating monthly plans on improving and optimization our client’s website. They continually use and develop cutting-edge SEO tools and crawling software to identify and analyze technical SEO factors that needs to be addressed. They also worked on product content research and creation.

      SEO & Site Maintenance

      Working on targeting the right audience

      Google & Social Media Ads

      When we first took over the client’s social ad campaigns, one of the biggest challenges was finding the people interested in its products. The company’s target audience of jewellery and watches was so broad at that time. Our team performed several campaign audits and market analyses to quickly determine the client’s ideal target market, drive website purchases and deliver a solid return.

        Google & Social Media Ads

        Custom Features

        We have worked with Broadway Jewellers on a number of unique features

        Our team work closely with our clients to create a selection of suitable options, and unique features that perfectly represent their vision and needs.

        background image

        Jewellery customizer

        This Jewellery customizer helps users choose options to create their own personalized necklace, or bracelet by typing in their name, choosing the material, size, font style and language.

        Jewellery Customizer

        Jewellery customizer


        The tech we used:


        The one platform with all the ecommerce features you need to start, run, and grow your business.

        Vend POS

        First class POS & inventory system to manage multiple stores & ecommerce integrations.


        Leading ecommerce retailer in South Africa and one of the largest reseller platforms on the African continent.


        uAfrica helps streamline order fulfilment, shipping processes and order automations for online stores in South Africa.

        Our development stack


        More to expect when working with us...

        • Front-end features
        • Graphic Design
        • Newsletter Marketing
        • Social Media Management
        • Product Research
        • Tech-support
        • Custom App Integrations
        • Ongoing Training
        • Data Management

        Continuous work for continuous results

        Support after Launch

        Website Analysis

        In depth testing for performance for key metrics such as speed, traffic, search engine optimization (SEO), and user experience.

        Conversion Rate Optimization

        From A/B testing to UX analysis and design, we ensure all aspects of your website are optimized for conversion.

        Preventative Maintenance

        Regular site maintenance is crucial to ensure your site is running at its optimum. We also do scheduled site check-ups with backups.

        Project Communication

        We take the time to regularly communicate to our clients keeping them updating on our processes and encourage feedback.

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